Cyclewood Solutions selected 70kft to create the identity and packaging for its Xylo product line. Xylo is a 100% biodegradable and compostable waste bag made from processed tree waste.
70kft developed a logo that mixed the modern with the environmental, designed an eco-friendly package with a vibrant, bold twist and designed an identification system on the bags to indicate compostable item examples.
The design system continued past the initial packaging on to individual bags. The iconography allowed the consumers to visualize acceptable refuse within the bag. Icons were developed to work with the sustainable printing technique to ensure costs were kept to a minimum.