In early 2016, after being bought by Dell for $1.2 billion, this IaaS and managed services leader turned to us for a brand overhaul, upleveled messaging and a new website. As agency-of-record, we now drive brand awareness, digital marketing and tradeshow support as the company settles into its key enterprise cloud role for Dell Technologies.

Advancing the brand

We made subtle changes to the logo and fundamental changes to the graphic and verbal brand identity. We created comprehensive brand guidelines to effectively guide employees and partners on the nuances of the refreshed brand while combatting brand dilution across the organization.

The team at 70kft couples their ability to create truly differentiated brand experiences and matches it to their level of enterprise IT understanding. These attributes easily makes them my preferred agency.

Lisa Desmond Senior Vice President, Marketing, Virtustream

Playing it forward

Implementing a compelling, reimagined brand that resonates with all target audiences requires work across all mediums. From strategic SEO and PPC to awareness banner ads to iconography, we have built messaging and a system to protect and expand Virtustream’s identity and market position.

We put thought into designing everything. The result is a modern system that supports Virtustream and its purpose-built approach to cloud for the enterprise.



Brand Spotlight


View the collaboration

Case Studies

Virtustream µVM

View the project