For an enterprise tech company, going beyond a foundational identity means evolving your visual footprint. To further evangelize Virtustream’s brand, we built visual libraries for internal comms and sales.
It’s easy to muddy the brand waters with acquisitions. A limited poster series now flags Virtustream HQ in a multi-brand campus, while individual illustrations serve to uniquely welcome visitors and convey tech differentiators in its offices around the globe.
As a continuation of the series, localized versions were created for each of the Virtustream global offices.
With acquisitions also comes multiple icon families. We cleaned up confusion by consolidating into one visual style now employed on the website, in sales decks and software diagrams, and more.