How do you make one more juice and smoothie connoisseur stand out? We started with a funky new name—Roots on Tap—and design centered on a healthier cocktail alternative for “Truly Responsible Drinking.”
We built an identity system that included a logo, stationery, packaging, storefront design and uniforms. Vibrant colors and clean, geometric shapes communicated a friendly and contemporary aesthetic.
We rounded out Roots on Taps’ new brand with an appealing and engaging website with an interactive menu that shared descriptions about each type of beverage, along with 25 specific drinks and ingredients, in an easily digestible format. Additionally, we reinforced the brand’s thematic messaging with original content across the site. The result was a fresh, differentiated experience that made the new juice and smoothie brand stand out in the market.