Roots on Tap

How do you make one more juice and smoothie connoisseur stand out? We started with a funky new name—Roots on Tap—and design centered on a healthier cocktail alternative for “Truly Responsible Drinking.”

Organically designed, naturally refined

We built an identity system that included a logo, stationery, packaging, storefront design and uniforms. Vibrant colors and clean, geometric shapes communicated a friendly and contemporary aesthetic.

Icons
We took the fun one step further by naming memorable menu items like “Pear of the Dog, “Oat Fashioned,” “Cashew Driver,” and “Pom Collins.”

Digitally different

We rounded out Roots on Taps’ new brand with an appealing and engaging website with an interactive menu that shared descriptions about each type of beverage, along with 25 specific drinks and ingredients, in an easily digestible format. Additionally, we reinforced the brand’s thematic messaging with original content across the site. The result was a fresh, differentiated experience that made the new juice and smoothie brand stand out in the market.

Design Labs

Xylo

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Design Labs

OutdoorX4

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