Browse our musings on marketing, branding, enterprise tech, leadership and life as we see it.


If you are a company that sells to a businesses and you are employing B2C display advertising strategies, you’re doing it wrong.

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The world is changing and technology is in the drivers seat. Companies are reimagining themselves daily, to stay relevant or seize new market opportunity. If your company has started to ask tough survive or thrive questions have you considered the impact and power of your brand?

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70kft was born in the summer of 2003 in an apartment outside of Charlotte, North Carolina with a giant CRT monitor, Mac G3 and a blackberry. Today, the agency shepherds marketing for some of the globe’s top enterprise technology brands.

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A book that’s on our reading list here at the office is The Phoenix Project. It’s a novelization of the life of an IT director thrust into an enterprise-wide crisis in a company buckling under the weight of out-of-date tech and culture.

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Over the last decade, our team has been on the front lines with some of the highest-profile brands in enterprise technology, whether it is cloud, IT infrastructure, cybersecurity, Internet of Things (IoT) or Big Data. We’ve seen Lilliputians grow into giants. We’ve seen giants continue to stand tall. We’ve seen giants fall on their faces.

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