Trendspotting

Browse our musings on marketing, branding, enterprise tech, leadership and life as we see it.

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A book that’s on our reading list here at the office is The Phoenix Project. It’s a novelization of the life of an IT director thrust into an enterprise-wide crisis in a company buckling under the weight of out-of-date tech and culture.

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70kft was born in the summer of 2003 in an apartment outside of Charlotte, North Carolina with a giant CRT monitor, Mac G3 and a blackberry. Today, the agency shepherds marketing for some of the globe’s top enterprise technology brands.

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Over the last decade, our team has been on the front lines with some of the highest-profile brands in enterprise technology, whether it is cloud, IT infrastructure, cybersecurity, Internet of Things (IoT) or Big Data. We’ve seen Lilliputians grow into giants. We’ve seen giants continue to stand tall. We’ve seen giants fall on their faces.

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